Velous Footwear
In the summer of 2023, I was contacted by an up & coming shoe brand! Velous Footwear helps athletes improve their “Recovery In Motion” after competing. They had purchased a used surfboard as promotion material for a convention and I’d help make it their own!
The Surfboard
We discussed their company’s purpose, the time estimate and materials for this project. The client had taken off the wax and sanded down its surface. With the surfboard’s measurements and this image sent to me, I started the next stage!
The sketches
First researching their website to understand the brand. Then exploring Pinterest for inspiration. Digitally sketching out about 5 different ideas to share with the company. It was important that the designs represented their mission in a simple glance. This rough image was my favourite, an athlete carrying their sport shoes after competition to rest up in their new Velous Laguna Slides to recover strong!
The Groundwork
Once the company had chosen my typography design and we’d decided on the exact font and mantra, I got started by painting the base layers on the surfboard. 3 layers of white gesso primer, front and back. After the black spray can didn’t quite look the way I wanted it to, I followed up with 3 layers of black acrylic paint. Luckily the sun was out, so every layer dried quick and I was done within 3 hours!
The Beamer
I moved inside to connect the beamer and reflect the design over the surfboard. I copied each letter with the white gesso once to ensure to speed up the process. Another 3 layers of yellow, cleaning up the edges with black and 2 varnishing layers. The board was complete!
The End Result
Contact Me
Want your own commission? Contact me and I’ll get in touch!